We build brands backed by data and purpose

Health and wellness brands focused on simplicity, transparency and accessibility. Building brands for the 21st century.


Clean brands. Straightforward messaging. Plant-based ingredients. Backed by science.


Know where our ingredients are sourced. View lab results online. Understand our supply chain end-to-end.


Great products at reasonable prices. Available where consumers shop - online and in-store.

Plant-based care

We believe that your supplements should only contain vital nutrients in high-quality forms that your body can actually use.

Our Ethos

We are about personal wellness. You should feel your best at all times. Our job is to make that easy and affordable.

We hope to enable a conversation around what people consume and where their products come from.

We are passionate about educating our consumers about plant-based care while providing premium products at affordable rates.

Our Brands

Each of our brands have their own goal and personality, but they all have one thing in common – they all embody our philosophy of high-quality care backed by science.

Join Our Team

We’re looking for smart, ambitious, passionate people to help us empower people all over North America to own their holistic health.